RoC Skincare
We created an evergreen content library for RoC Skincare spanning its Retinol Correxion, Multi Correxion, and Derm Correxion lines, brought to life through on-figure and stylized still life imagery. Designed for long-term use across channels, the assets highlight RoC’s science-backed formulas and visible, everyday results.
Multi Correxion
Stylized Still Life & How To Video
For RoC’s hero campaign video, we brought together vignettes from the Retinol Correxion, Multi Correxion, and Derm Correxion lines to tell a cohesive story of clinically proven skincare for every stage of life. Through a blend of on-figure moments and lifestyle-driven visuals, the film highlighted the brand’s science-backed formulas and real results. The narrative reinforced RoC’s position as a trusted leader in targeted, effective skincare.
Retinol Correxion
Stylized Still Life & How To Video
For RoC Skincare’s Retinol Correxion line, we created evergreen content that highlights the brand’s trusted, science-backed approach to skincare. The campaign featured on-figure imagery, stylized still lifes, and how-to videos that showcased product efficacy, texture, and daily use. Designed for longevity, these assets educate and inspire across digital and retail platforms.
Derm Correxion
Stylized Still Life
For RoC’s Derm Correxion line, we created evergreen content featuring the Fill + Treat Serum, Firming Stick, and Dual Eye Cream. On-figure imagery and clinical-inspired still lifes highlighted the line’s targeted, high-performance formulas. The assets underscored RoC’s dermatology-driven innovation and commitment to visible results.
Campaign Video
For RoC’s hero campaign video, we brought together vignettes from the Retinol Correxion, Multi Correxion, and Derm Correxion lines to tell a cohesive story of clinically proven skincare for every stage of life. Through a blend of on-figure moments and lifestyle-driven visuals, the video highlighted the brand’s science-backed formulas and real results. The narrative reinforced RoC’s position as a trusted leader in targeted, effective skincare.
Photographer Sarah Silver Art Director Dina Beylis Director of Content Quinn Meyers Producer & Casting Jazmine Guillory