Hawaiian Tropic

The "You on Sun" concept for Hawaiian Tropic is designed to celebrate the joy and freedom of sunny days while highlighting the crucial role of sunscreen in enhancing this experience. By focusing on emotional connection, vibrant visuals, and interactive engagement, the campaign aims to resonate deeply with consumers, reinforcing Hawaiian Tropic’s position as a trusted companion in their sun-filled adventures.

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Campaign Video

The campaign video for Hawaiian Tropic’s "You on Sun" concept captures the joy and freedom of sunny days, blending vibrant visuals with emotional moments. It emphasizes the importance of sunscreen in enhancing those sun-filled experiences, positioning Hawaiian Tropic as the trusted companion for every adventure under the sun.

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Photographer Chlose Horseman Art Director Leila Bartholet Director of Content Quinn Meyers Producer Holly McNally Junior Producer & Casting Jazmine Guillory