Each & Every
Each & Every introduced a refined identity that reimagined natural deodorant as fine fragrance. We crafted distinct moments for each scent, using thoughtful production—from casting to set design—to bring their stories to life. The campaign launched alongside the brand’s national rollout in Ulta Beauty.
Stylized Product Photography
To highlight the individuality of each scent, we used stylized still life product photography to visually express their unique ingredients and fragrance profiles. Each image was carefully constructed to reflect the essence of the scent, serving as a visual extension of its story. This approach complemented the broader campaign, which introduced Each & Every’s elevated identity—positioning natural deodorant as a refined, fragrance-first experience.
Hero Campaign Video
The hero campaign video served as a cohesive throughline, connecting each scent to a distinct visual moment that embodied its personality and ingredients. Through seamless transitions and intentional storytelling, the film wove together individual expressions into a unified narrative—reinforcing Each & Every’s identity as a fragrance-first deodorant brand. The result was a sensorial journey that celebrated the collection as a whole while honoring the character of each scent.
Photographer Ashley Batz Director Trevor Owsley Art Director Dina Beylis Director of Content Quinn Meyers Producer& Casting Jazmine Guillory Line Producer Lindsay Nelson